Multicultural In Multifamily: Sell and Serve Your Global Consumers

Sell and Serve Your Global Consumers

Session Length:
approximately 40 minutes 

Target Audience:
Leasing, Maintenance, Managers, Corporate Supervisory Staff

Program Cost:

Session Description:

Part One of Four – This is the first of a four-part series dedicated to educating multifamily professionals on how to better sell, serve and retain multicultural employees, prospects and residents.

  • Define “culture” and what it includes
  • Understand Stereotypes vs. Cultural Differences
  • Assess Ethnocentrism and Cultural Conditioning
  • Identify cultural values or beliefs for mainstream Americans
  • Evaluate differences between Melting Pot and Salad Bowl ideas
  • Celebrate differences in culture, thinking and actions
Buy Course Now!