Sell and Serve Your Global Consumers
PART I OF IV
Session Length:
approximately 40 minutes
Target Audience:
Leasing, Maintenance, Managers, Corporate Supervisory Staff
Program Cost:
$59
Session Description:
Part One of Four – This is the first of a four-part series dedicated to educating multifamily professionals on how to better sell, serve and retain multicultural employees, prospects and residents.
- Define “culture” and what it includes
- Understand Stereotypes vs. Cultural Differences
- Assess Ethnocentrism and Cultural Conditioning
- Identify cultural values or beliefs for mainstream Americans
- Evaluate differences between Melting Pot and Salad Bowl ideas
- Celebrate differences in culture, thinking and actions
